Microsoft Explored Spinning Out Xbox and Making the Brand Easier to Sell
Via GamesRadar
Summary
Microsoft internally explored spinning out Xbox as a standalone subsidiary and making the gaming brand easier to sell, according to a report from The Information citing three people familiar with the discussions.
Options reportedly included finding an outside business partner or restructuring Xbox similarly to how LinkedIn operates within the larger Microsoft corporation, though no formal buyers or partners were identified.
The report follows anticipated Xbox layoffs in July and a candid letter from new Xbox CEO Asha Sharma acknowledging that the brand cannot continue on its current path.
Microsoft has not confirmed the plans and The Information notes changes are not expected immediately, but the disclosures signal deep uncertainty about Xbox's future within the company.
